Handango

Handango Releases Annual Yardstick, Games Category Grows From 11% to 19% of Top Category Sales

Smartphone App Store Releases Top Ten Apps of 2008

LAS COLINAS, Texas, Feb. 12 /PRNewswire/ -- Handango Inc., the leading provider of multi-platform smartphone content globally, today announced its 2008 Handango Yardstick, a proprietary global trend index offering unique insight into the smartphone content industry. For the first time, Handango is releasing 'Handango's Top Ten' list identifying the top ten downloaded applications across all operating platforms and devices and sold through Handango's multiple distribution channels.

In 2008, Handango added an impressive 1,300 new content providers to its network with almost 10,000 new applications across all categories with an overall average purchase price of almost $20 per application.

HANDANGO'S TOP TEN - 2008 Best Sellers List (Across Platforms)
1. Spb Mobile Shell 2.1.4 (today screen plug-in) - $29.95
2. MobiTV (streaming television) - $9.99/month
3. Ringtone Megaplex (ringtones) - $19.95
4. Spb Backup 2.0.1 (file backup) - $24.95
5. Spb Pocket Plus 4.0.2 (today screen plug-in) - $29.95
6. Pocket Informant 8 (today screen plug-in) - $29.95
7. Spb Phone Suite 1.3 (phone features) - $19.95
8. VoiceControl (voice command) - $6.00
9. Colour Your Trackball (trackball customizer) - $4.95
10. eWallet (Professional Edition) (PIM manager) - $29.95

Games continue to grow in popularity
Following the trend from the first half of 2008, the Games category continued to experience double-digit growth. Games accounted for 11% of top category sales in 2007 and grew to 19% of top category sales in 2008. Handango has been aggressively expanding its high profile games offerings through strategic partnerships with top mobile game publishers including EA Mobile, Capcom Interactive, Glu Mobile, Digital Chocolate and iPlay among others.

2008 Games Best Sellers List (Across Platforms)
1. Spb Brain Evolution 1.2 (puzzle game)
2. Aces Texas Hold'em(R) - No Limit (card game)
3. TETRIS (puzzle game)
4. Guitar Hero 3 Mobile (music game)
5. Bejeweled (puzzle game)
6. Aces Solitaire Pack (card game)
7. The Sims 2 (strategy game)
8. Jewelrumble 2 (puzzle game)
9. Sudoku Puzzle Pack (puzzle game)
10. Solitaire Buddy Gold (card game)

PLATFORM OVERVIEW
Handango is the largest third party smartphone application retailer with multiple distribution channels including: a consumer website, Handango.com, a market leading on-device client, Handango(R) InHand(TM), more than 50 channel partners including Microsoft, Verizon Wireless, T-Mobile, Alltel, AT&T, and AOL among others and operates over 1,000 content partner storefronts. The Handango Yardstick compiles and analyzes consumer activity from each of these channels creating a unique industry index of smartphone content trends across leading platforms and most major devices. A full version of the Handango Yardstick is available at www.handango.com/marketing/Yardstick/Yardstick_2008_YearEnd.pdf.

RIM (BlackBerry)(R)
BlackBerry was the big winner in 2008 - seeing dramatic growth in smartphone application purchases and accounting for five of the top ten devices adding content. BlackBerry 8830 World Edition and the BlackBerry Curve took the top two positions respectively. In 2007, Blackberry accounted for 18% of apps sold and increased to 31% of apps sold in 2008. BlackBerry had the most new content titles in 2008 adding 3,365 applications to the Handango catalog. Personalization was the #1 category, while six games made the top 25.

The top-five best-selling applications for BlackBerry in 2008 were:
1. Ringtone Megaplex (ringtones)
2. VoiceControl (voice command)
3. Colour Your Trackball (trackball customizer)
4. BBSmart Email Viewer (email viewer)
5. eOffice 4.5 (attachment viewer)

Windows Mobile(R) Professional (Formerly Pocket PC)
WMP had the most new content providers of any platform at 382 and remains the largest platform by units. Samsung's Omnia and the HTC Touch Diamond were two new devices in the list of top ten smartphones adding content.

The top-five best-selling applications for WMP in 2008 were:
1. Spb Mobile Shell 2.1.4 (today screen plug-in)
2. MobiTV (streaming television)
3. Spb Backup 2.0.1 (file backup)
4. Spb Pocket Plus 4.0.2 (today screen plug-in)
5. Pocket Informant 8 (today screen plug-in)

Windows Mobile(R) Standard (Formerly Smartphone)
Video made up 17% of top ten category sales, which was the highest of any platform. Additionally, Games category sales grew from 10% to 21% year over year.

The top-five best-selling applications for WMS in 2008 were:
1. MobiTV (streaming television)
2. Ringtone Megaplex (ringtones)
3. SBSH Facade 1.4 (home screen plug-in)
4. eWallet (Professional Edition) (PIM manager)
5. PocketStreamer DELUXE (streaming media)

Palm(R) OS
PIM and Games accounted for over 54% of the top 10 category sales during 2008. Games category sales grew from 12% to 18% and PIM made up 36% of sales which is higher than on all other platforms.

The top-five best-selling applications for Palm OS in 2008 were:
1. SplashID Desktop (information security)
2. VoiceControl (voice command)
3. PocketMirror Standard (Outlook synchronization)
4. SplashID (information security)
5. Agendus Desktop Edition (Outlook synchronization)

Symbian(R)
GPS was the #1 search term on Handango for Symbian devices up from #3 in 2007 showing the growing demand for GPS products in the smartphone marketplace. Nokia's N95 made the top ten list of devices downloading content. Symbian developers added 2,198 smartphone apps to the marketplace and 283 new content providers.

The top-five best-selling applications for Symbian in 2008 were:
1. ProfiMail (email viewer)
2. Handy Weather (weather monitor)
3. Advanced Call Manager (call manager)
4. Quickoffice Premier 5.0 (document manager)
5. X-plore (file manager)

Android
The newest platform offered by Handango, Android applications have the lowest ASP of any platform with games making up 11 of its top 25 applications and Messaging and Games accounting for 60% of the top category sales.

The top-five best-selling applications for Android in 2008 were:
1. IM+ All-in-One Messenger (IM consolidator)
2. TETRIS (puzzle game)
3. SMobile VirusGuard (virus protection)
4. Mobiola Video Studio (video manager)
5. MONOPOLY Here & Now (board game)

EUROPEAN REVAMP
In 2008, Handango revamped its European websites offering users a version of Handango's retail website in four different languages, as well as more content and payment through local currency. Additionally the sites were redesigned to offer new promotions and a cleaner more streamlined experience. Microsoft Voice Command and Spb Mobile Shell were the top two most popular applications across Europe in 2008.

Handango's European sites include:

France (www.handango.com/fr) Germany (www.handango.de) Spain (www.handango.com/es) UK (www.handango.co.uk)

Since its launch, Handango has grown from a single distribution channel (the Web) to reaching millions of customers through Handango's InHand on device portal, via the mobile Web and through its affiliates and channel partners. In 2008, Handango added 1,300 developer partners to its roster of more than 23,000. Handango's catalog now exceeds 140,000 apps spanning numerous categories including Games, PIM, Personalization, Video, Education & Reference, News & Media, Messaging, Audio Travel and more.

About Handango
Handango is the leading provider of smartphone applications globally for the BlackBerry(R), Palm(R), Windows Mobile(R), Symbian OS(R), and Linux platforms. Leveraging its 140,000+ apps, network of 23,000+ content partners, and vast distribution network, Handango delivers top-selling mobile applications including games, business and entertainment apps and productivity tools to millions of consumers. Applications can be downloaded via www.handango.com, partner Web sites, SD cards and Handango's proprietary on-device catalog, InHand, the industry's leading content delivery platform that allows consumers to purchase mobile apps directly from their smartphone and download them over the air. Handango's unparalleled content expertise has attracted numerous mobile industry partners including Microsoft, Verizon Wireless, T-Mobile, Alltel, AT&T, and AOL. For more information, visit http://corp.handango.com.

Handango is a registered trademark of Handango, Inc. All other trademarks and registered trademarks are the property of their respective owners.