Channel Advisor

Speedo Inks Deal with ChannelAdvisor

Legendary Swimwear Company Expands to New E-commerce Channels

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Speedo USA, the world’s leading swim brand, has selected ChannelAdvisor to power its paid search and comparison shopping campaigns.

ChannelAdvisor will work with Speedo USA to create a cohesive paid search and comparison shopping strategy through ChannelAdvisor’s e-commerce platform. ChannelAdvisor’s Managed Services team will redefine Speedo USA’s paid search strategy by automatically generating keywords for each individual product and managing changes to inventory in real-time. Likewise, ChannelAdvisor will simplify Speedo USA’s comparison shopping campaigns by customizing business rules and optimizing data feeds for all shopping engines.

“ChannelAdvisor has a long tradition of powering category-leading retail brands like Speedo, which is among the most recognizable brands worldwide,” said ChannelAdvisor President and Chief Operating Officer David Spitz. “By leveraging our in-house team of experts to fully manage both paid search and comparison shopping, Speedo USA will be able to further expand its online presence to get in front of new audiences and capture new customers.”

Speedo USA has a comprehensive catalog of products online, and the ability to monitor each product’s performance is an essential component to a successful e-commerce business. ChannelAdvisor’s platform provides an intuitive reporting dashboard that will provide current data on Speedo USA’s search and shopping efforts, making it possible to revise campaigns instantly for enhanced performance.

“We are looking forward to working with ChannelAdvisor to develop a more complete e-commerce strategy,” said Speedo USA Director of E-commerce Michael Malinowski. “Their extensive knowledge and history of success with paid search and the e-commerce landscape gives me total confidence that we made the right decision.”

Speedo joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria's Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

For more information on ChannelAdvisor’s e-commerce solutions, visit: http://www.channeladvisor.com/e-commerce-products/.

Friend us on Facebook
Follow us on Twitter @ChannelAdvisor
Connect on LinkedIn

About ChannelAdvisor

ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010, ChannelAdvisor managed $2.8 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Saks, Dell, Brookstone, and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit www.channeladvisor.com.

Contacts
ChannelAdvisor
Delisa Reavis, 919-636-0659
delisa.reavis@channeladvisor.com