[x+1]

[x+1] Executive Podcast Identifies Top Trends in Search Marketing And Details Best Practices for Optimizing Search Campaigns

Issues shaping search marketing explored by company’s co-founder, chief revenue officer

New York, NY, May 6, 2009 – The burning question of the day for search marketers is, how do I drive the greatest possible results in the most efficient manner, in order to stretch my shrinking campaign dollars as far as they can go?

This question is addressed in depth during a new executive podcast, 'Search Marketing 2009 and Beyond: Challenges and Opportunities,' created by predictive marketing pioneer [x+1].

Among the top trends discussed in the podcast are the movement of forward-thinking organizations toward value-based optimization, rather than conversion-based optimization of websites and landing pages, and the need to make these sites more dynamic and productive in a down market.

The podcast, a discussion of the state of search marketing, features a joint interview with Ted Shergalis, co-founder and chief strategy officer for [x+1], and Jason Shulman, the company’s chief revenue officer. Between them, Shergalis and Shulman have 30-plus years’ experience in internet marketing, media and analytics.

The podcast is available for listening here.

Among the key takeaways from the podcast:

More search marketers are reviewing their programs and campaigns in order to understand consumer intent in a much deeper, richer way that moves beyond simply linking specific search terms to specific products

New technologies and micro-payments mean companies don’t automatically have to exclude a particular online promotional technique (pay-per-click, search marketing, display advertising) from the mix

Key questions to ask when vetting search marketing experts

How to use free social media tools to increase your Google page rank

How client expectations regarding search marketing are changing

'Search marketing professionals today face a set of unique challenges, including an increased level of accountability from the C-suite and the imperative of stretching every dollar as far as it can go,' said Shergalis. 'We decided to create this podcast in order to tease out not only some of these issues and concerns, but to also talk about the tremendous upside, the business drivers, the opportunities and shaping factors, in search marketing today.'

About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.