May 27, 2014

Boston Business Journal

Evergage CEO: The future of the Web will be personalized

After many conversations about messaging and analytics with leading Internet companies, two former Red Hat techies decided it was time to put their own ideas to work.

Karl Wirth, co-founder and CEO, came to the table with experience in security, cloud-computing and marketing technology and Greg Hinkle, CTO, used his knowledge as a developer and leader in data analysis and open source software, to form their own company.

Together, the duo launched Evergage Inc., a Somerville analytics startup that works with clients to drive engagement and improve conversion rates with the use of various analytics tools. The Davis Square startup recently landed its first round of capital raising $4 million.

“I was looking for a superstar CTO and he was in the same boat, but looking for a business partner,” Wirth said of Hinkle.

To get the startup off the ground the two Red Hatters worked out of their living rooms. Wirth spent half of his day as a business strategy consultant with Security Innovation and the other half on Evergage.

“We were fortunate in getting a pretty good start early on,” Wirth said about the earlier days. “We took that first year to work with beta customers building the technology and honing it.”

In true startup fashion, Wirth used the consulting company to pay the bills and angel investment dollars were used to pay Hinkle’s salary. The duo said they knew from the beginning that they were going after a large market and there was never a question about seeking outside funding to get the company off the ground.

“The future of the Web will be personalized and we want to be the leader in doing that and that takes money,” Wirth said. “That made the vision of taking venture capital money easy.”

To read more, visit: http://www.bizjournals.com/boston/blog/startups/2014/05/evergage-ceo-the-future-of-the-web-will-be.html?ana=e_bost_cap&s=newsletter&ed=2014-05-27&u=vfnPu49l7zhkuSHQIHzE6w01c31a5e&t=1401199818