August 3, 2012
San Francisco Chronicle
QuickPay wants to make parking easier
San Francisco entrepreneur Barney Pell walked into a puzzling sight as he exited his car in a Mission District parking lot one Saturday night last August. He was on his way to Silicon Valley journalist Sarah Lacy's annual barbecue when a man he described as 'trustable enough' asked him to pay for his parking spot via a mobile phone application.
Pell obliged, and ended up getting much more than a parking place.
This week, Pell stepped in as the new CEO of that service, QuickPay, which also announced $3.5 million in seed funding.
QuickPay brings parking lots and garages into the cloud, allowing dynamic pricing, data collection about customers, lower labor costs and payment collection through phones. It's in a market full of competitors with slightly different offerings, but Pell, analysts and investors all say that there is plenty of room in the $9 billion parking industry for innovations that remove stress from the experience.
'The key is to accelerate the market by executing as fast as we can,' he said.
For full article, visit: http://www.sfgate.com/technology/article/QuickPay-wants-to-make-parking-easier-3761801.php