October 11, 2011

Fierce Mobile Content

T-Mobile USA launches WildTangent Games service for Android

T-Mobile USA announced that the WildTangent Games service is now live, offering subscribers with Android devices the option to buy or rent mobile titles including Fruit Ninja, Kona's Gate and Guitar Hero. The WildTangent app offers ad-free game rentals beginning at 25 cents for 24 hours--all rentals apply toward ownership of the title. Subscribers can also opt for limited free gaming after viewing a short video.

WildTangent and T-Mobile USA first announced partnership plans in June 2011. In addition to generating rental fees, the digital gaming solutions provider will monetize the service by integrating its WildCoins virtual currency solution to offer in-game virtual goods purchases. WildTangent's proprietary BrandBoost advertising platform will support promotions like free game sessions and free in-game items